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vespera
vespera
vespera
BRAND IDENTITY, PACKAGING, ART DIRECTION
BRAND IDENTITY, PACKAGING, ART DIRECTION
/2026
/2026
the brief · behance ↗
VESPERA, a small-batch evening fragrance line, needed a brand that could sit quietly in a loud category one built around stillness instead of spectacle, for people who don't need to announce their presence.
VESPERA, a small-batch evening fragrance line, needed a brand that could sit quietly in a loud category one built around stillness instead of spectacle, for people who don't need to announce their presence.
the decisions
Kept the palette to three tones deep maroon, warm parchment, and white so nothing competed with the bottle itself. Built the wordmark spare and evenly spaced, with one small triangular mark as the only distinctive detail. Chose quiet, grounded language over loud claims, because the category already shouts; staying still was the differentiator.
Kept the palette to three tones deep maroon, warm parchment, and white so nothing competed with the bottle itself. Built the wordmark spare and evenly spaced, with one small triangular mark as the only distinctive detail. Chose quiet, grounded language over loud claims, because the category already shouts; staying still was the differentiator.
the outcome
A system that holds together across packaging, campaign photography, and print the same bottle, mark, and tone recognizable whether it's on a shelf, a poster, or a business card.
A system that holds together across packaging, campaign photography, and print the same bottle, mark, and tone recognizable whether it's on a shelf, a poster, or a business card.
